GOOGLE ANALYTICS

Google Analytics is a web tool for the web analysis service, available by Google. It was created on the basis of a system purchased by Google’s Urchin Software. Google Analytics has released a free service in November 2005. By mid-2006, there were limitations to the number of projected accounts and profiles, now the system is available to any person having an account with Google. What we offer to our clients? we configure the counting of individual conversions on your website, such as purchasing a product, subscribe to the newsletter, use the contact form, etc.; we exclude Internet traffic from certain IP addresses; we configure the site search tool Google Analytics,…

REAL TIME BIDDING

RTB or Real Time Bidding is the most modern way to purchase advertising on the Internet. RTB is based on three assumptions: Automation – the purchase of advertising is done automatically, the whole process of buying and handling advertising campaign is managed from the interface purchasing platform The auction system – about which ad will be displayed decides auction, the winner is the advertiser who offers the highest bid. Auctions are conducted individually for each individual views, to which you want to display advertising. Real time – the entire purchasing process takes place in real time, in milliseconds. We offer our clients: advanced mechanisms to build profiles of behavior of…

NIELSEN AUDIENCE MEASUREMENT

TV NAM (AGB) monitors nearly 220 television stations including television programs and advertising blocks with 120 stations. What we offer to our clients: constant monitoring – recording customer’s television programs or commercials advertising from selected industries, categories, etc. In the specified time interval. Ad hoc orders – applies to individual orders – single order advertising or television programs. The early warning system – monitoring the issue of new ads in all product categories and notification of their emissions in the form of a report of the subscriber within two days of the first broadcast on television advertising.