To effectively reach potential clients, it is recommended to use the latest marketing strategies. One of them is certainly a mobile advertising campaign, which allows a novel way to effectively hit the explicit audience. For this purpose, we use methods like sending SMS and MMS campaigns, sourcing leads, as well as e-mail marketing and mobile applications or preinstall. Because of the access to information concerning age, location, gender and interests of potential customers, it is possible to properly match the advertising content to specific audiences.