Planning an effective marketing communication involves a design of advertising that leads to creating a desired advertising message that is perceived and understood by the public. Therefore, we begin this process from our target group. We determine the shape with the client, and then we get to know it in depth using a variety of methods and tools. After learning behaviors, needs and the ways of thinking of people in the target group, we choose the channels of communication (radio, TV, OOH) and forms of advertising ( Ads of recommended length, advertising, advertorial or sponsorship). We recommend the intensity and layout during communication.